CLICK HERE FOR SCENES FROM CAMP FINANCE 2010:

Tracks and workshops to include:
*workshops subject to change.  

Code	Time	Activity	Faculty	Description
Day One [October 6th, 2011]
	7:30am to 8:30am	Breakfast & Registration	Camp Counselors	Continental Breakfast
	7:30am to 8:30am	Breakfast & Registration	Camp Counselors	Full Breakfast
	8:30am to 8:35am	Welcome	Kelly Mathews, COO & Sr., VP FACS, NYCON
	8:35am to 8:40am	Keynote Panel Introduction	Doug Sauer, CEO, NYCON
GEN 1	8:40am to 9:40am	Change in the Government-Nonprofit Partnership: Where is Everything Headed and What Does it Mean for You?	Tim Delaney, President & CEO, National Council of Nonprofits;  Jason Lilien, Bureau Chief, Charities Bureau; Office of NYS Attorney General;  Other panelists TBA  Moderator: Doug  Sauer, CEO, NYCON	Times are dire for our state´s nonprofits. Massive change is underway at how government, at all levels, is regulating, contracting with and supporting our work.  What does this all mean to your organization and what can you do?   Join a lively panel discussion to hear the absolute latest information and insight into the changes afoot.  Come and express your views!
	9:40am -10:50	Introduction of General Session 2	Valerie Venezia, V. P. Membership and Marketing, NYCON
GEN 2	9:50am to 10:40am	Online Tools for Nonprofits to Educate, Listen & Engage	Jay Wilkinson, Founder & CEO, Firespring	Nonprofits are notorious for having tight budgets and limited resources. If this sounds like your organization, or you’re looking for ways to help your nonprofit run more effectively, you’ll want to join Jay in this session to discover: 1. Dozens of no-cost or low-cost online tools to manage projects, organize events, accept donations and monitor social media. 2. The top 10 tools Jay couldn’t live without and help you evaluate which are most compatible with your organization. 3. How to educate your constituents and, monitor trends and conversations. 4. Ways to engage with your audience in less than 15 minutes a day. You won’t want to miss this engaging and informative session led by one of America’s top-rated speaker
	10:45am to 11:15am	Break - Exhibitor Visits	Camp Counselors
BREAKOUT SESSIONS     11:15am to 12:20
BAS 1	11:15am to 12:20	Nonprofit Accounting 101-Part 1	Allen Fetterman, CPA	Always a popular session at Camp Finance, join our top expert and learn the fundamental concepts of nonprofit accounting and why we account for our resources so differently than the for-profit sector. This two part session provides an excellent overview for those new to the nonprofit sector, executive or board leaders who need “the basics,” or those Campers who just want a refresher.
ACC 1	11:15am to 12:20	Endowments and Restricted Funds: The Impact of NYPMIFA	Allan Blum, CPA, Partner, Loeb and Troper,                Michael West, Esq., Legal Advisor, NYCON	New York State recently passed NYPMIFA (New York Prudent Management of Institutional Funds) legislation which was intended to provide nonprofit´s with a process for and guidance in releasing restricted funds.  There are some unintended consequences however, including increased administrative burdens for all nonprofits who have or foresee creating endowments.  Come hear about the specifics of NYPMIFA and bring your questions.
MCF 1	11:15am to 12:20	Your Website as the Foundation of Your Online Presence	Jay Wilkinson, Founder & CEO, Firespring	In this session, you will learn from more than 10 years of focus group research with nonprofit constituents and donors how to captivate and engage your audience. Join Jay to discover: · The 5 required elements of an engaging website · The 3 biggest mistakes nonprofits make with their website · 5 proven methods for promoting your organization online · The #1 factor nonprofits should consider regarding search engine optimization · Real-world examples of nonprofit organizations that have mastered their online presence
POL 1	11:15am to 12:20	So, You Think You´re Advocating & Educating and Not Lobbying? Think Again!	Vince Marrone, Principal, Public Strategies, LLC	Did you know that the federal definition of lobbying is different than the state definition which is different than the NYC definition?  And, that the reporting requirements are different as well.  Do you know what limitations your funders, particularly government and foundations, place on you? Do you say you don´t do lobbying but instead do advocacy or community education and therefore lobbying is not an issue for your nonprofit.  If you do, there is a good chance you may be wrong and, given the penalities, that is a chance you may not want to take.  Attend this session, hear the facts and and get properly informed.
	12:30pm to 1:35pm	Annual Luncheon & Urbach Award Presentation	Ellen Kotlow, Board President, NYCON	NYCON Annual Business Meeting. NYCON Members elect the board of directors for 2012. Presentation of the Michael H. Urbach Community Builder Award co-sponsored by the NYSSCPA
	1:35pm - 2:10pm	Break - Exhibitor Visits	Camp Counselors
BREAKOUT SESSIONS     2:10pm to 3:15pm
BAS 2A	2:10pm to 3:15pm	Nonprofit Accounting 101-Part 2	Allen Fetterman, CPA	A continuation of session BAS-1
ACC 2	2:10pm to 3:15pm	Government Payment Models: What Works for Nonprofits and What Doesn´t	TBA	No one knows more about what works and what doesn´t when it comes to government payment practices to nonprofits then our Campers.  In order to effectively advocate for change that works,  it is important that we hear the best and worst practices directly from the horses mouth -  from Campers.  Join us in this unique conversation and help us identify the best and worst practices in federal and state government payment methods.
MCF 2	2:10pm to 3:15pm	The Importance of Being "Branded"	Christoper Quereau, Founder & CEO, Vibrant Creative	Play the word association game with some friends.  Mention your nonprofit´s name to them and see what words come to mind.  The worst reponse you can get is a blank stare. This workshop will help you figure out the words you´d like people to say about you -- and how to get them to say it.  One of the most "hands on" (and fun) workshop of the day, "The Importance of Being Branded" explores the facets of branding -- what you want to be, what your audience thinks you are and how to make sure the two match.
BAS 2B	2:10pm to 3:15pm	Financial Wellness for Nonprofits	Lou Eliasof, Account Executive and Scott Coopersmith, Financial Services Representative	TBA.
BREAKOUT SESSIONS    3:20pm to 4:30pm
BAS 3	3:20pm to 4:30pm	Health Reimbursement Accounts: Demystifying an Option that May Actually Save You Money on Health Insurance	Peter Andrew, CEO/President, Council Services Plus	Health Reimbursement Accounts or Health Reimbursement Arrangements (HRAs) are programs that allow an employer to set aside funds to reimburse medical expenses paid by participating employees. Using an HRA can yield tax advantages to offset health care costs for both employees as well as an employer.  Even though this option may actually save your nonprofit organization and its employees money, a frequent complaint regarding HRA arrangements is that they are confusing in regards to their requirements. Come get the scoop on just how easy this option is to implement and what it can truly mean for you in terms of savings.
MCF 3	3:20pm to 4:30pm	Making Headlines: The Nonprofit´s Toolkit for Working with the Press	Stacy Jones, Founder, ForYourImpact.com	It takes more than sending press releases to build a solid relationship with the media. This workshop helps organizations to understand other ways to pitch stories and position themselves to see more and more media attention. Learning what’s newsworthy for magazines, online publications and traditional news as well as how to approach each with a potential story is all covered in this workshop
ACC 3	3:20pm to 4:30pm	Is Your CEO Really Paid Too Much?	David Watson, Esq., Sr. VP, LACS; David Rottkamp, CPA, Partner, Not-for Profit Niche Practice Leader , Grassi and Co.	What has been a hot issue for the IRS has now become even hotter for nonprofits in our state as we see high profiled scandals and the Governor pledging state policy reform.  In this session you will learn the rules and best practices associated with establishing and disclosing executive compensation.
POL 3	3:20pm to 4:30pm	Making Your Voice Heard	Vince Marrone, Principal, Public Strategies, LLC; Guillermo Martinez, Legislative Director Office of Assemblywoman Naomi Rivera	Hear some great tips from our panel of experienced experts on how you can make a legislative impact by doing more than being informed and watching the action. Explore how you can be active at the Capitol by attending a hearing, writing and delivering testimony and meeting with legislators.
EVENING ACTIVITIES AND DINNER
	4:30pm to 5:30pm	Check-in and prepare for reception and dinner
	5:30pm to 6:30pm	Reception	Camp Counselors	Drinks & Hors D´Ouevres (Open Bar). Network with other campers, exhibitors and workshop faculty at our reception.
	6:30pm to 8:30pm	Dinner	Camp Counselors
	8:30pm to 10:00pm	Campfire	Camp Counselors	Without a doubt, campers have always reported that the Campfire is one of the most enjoyable experiences they´ve had in a long time. After dinner we will adjourn to the pavilion for peer networking, entertainment, s´more and cash bar.
Day Two [October 7th, 2011]
	7:30am to 8:30am	Breakfast & Registration	Camp Counselors	Please make sure to check out the topic specific breakfast roundtables in the Main Dining Room. Please see conference binder for more details.
	7:45am to 8:30am	Early Bird Session: Trends in 403b Retirement Plans: What Nonprofit Employers Need to Know	Lou Eliasof, Account Executive and Scott Coopersmith, Financial Services Representative	TBA.
	8:30am to 8:35am	Welcome- Review of Day´s Schedule	Kelly Mathews, COO & Sr., VP FACS, NYCON
GEN 3	8:35-9:25	We Certify-Time and Effort System	Health Research, Inc.	We Certify is an HRI web based product specially designed to help small nonprofit´s achieve compliance with federal time and effort certification regulations. Nonprofits who receive federal funding, either directly or from a pass-through, are required to comply with the time and effort reporting provisions of OMB Circular A-122. Yet either by virtue of not understanding the complex regulations, or simply lacking resources, nonprofits commonly struggle with effort reporting and its concepts. We Certify provides an easy to use, customizable solution designed to achieve compliance without specialized training or expensive software.
BREAKOUT SESSIONS  9:30am to 10:45am
MCF 4	9:30 to 10:45	Selling it Like it Is - Part I:  Crafting the Right Message for the Right Moment	Kerry Suddes, Director of Training & Coach, ForImpact.org	Nonprofits have a lot to say about the great work they do. Unfortunately, donors, funders, corporations and other potential partners don´t have a lot of time to listen to our accomplishments. In a world where the average attention span is about 7 seconds (we´re not sure if that´s acutally true, but it sure does seem like it) how do you crystalize the impact your organization has into a MESSAGE THAT RESONATES -- and is memorable to all of these groups? Kerry Suddes will lead you through a time-tested, proven framwork for developing this kind of message for your nonprofit. This session is appropriate for fundraising staff and fiscal staff who would like to learn about more impactful ways to talk about the work they do. Please note, this messaging/sales session is not necessarily designed to focus on how to use these messages in everyday marketing, but rather focuses on interpersonal "asks" with different audiences mentioned above.
BAS 4	9:30 to 10:45	Allocability, Allowability, and Reasonableness – Basic Consideration for Determining Costs	Paul Matrose, Senior Advisor, Financial Accountability and Compliance Services, NYCON	An expenditure charged to a Federal grant must meet all three criteria.  Learn the true meaning of each and how to apply these basic considerations when determining if an expenditure should/can be charged to a grant.  We will review Attachment A, part A of OMB Circular A-122 and discuss how you can use this section to maximize reimbursements and reduce potential audit disallowances from your funding sources.
ACC 4	9:30 to 10:45	OMIG Update: The Latest on the Medicaid Compliance Front	TBA	Hear the latest information on provider compliance from the  Medicaid Inspector General´s Office on Corporate Compliance and OMIG activities and workplan for the coming year.
POL 4	9:30 to 10:45	Using Social Media to Connect, Inform and Activate Your Audience: If, When & How	Valerie Venezia, V. P. Membership and Marketing, NYCON	It´s a fact: 3 out of 4 Americans use social media sites. Whether your nonprofit is currently using these types of tools or not, it´s no longer an area you can afford to ignore -- especially if your nonprofit is (or plans to be) active in public policy. How do you decide If and When to use social media to connect to your audience, inform them about issues that are important to the cause? When do you use these tools to ask your audience to actually act on your behalf? We´ll also discuss the "be careful what you wish for" consequences of having the web at your fingertips and being able to send out information or a "call to action" with the click of a mouse.
BREAKOUT SESSIONS   10:50am to 12:00pm
BAS 5	10:50am to 12:00pm	Doing More with Less – Every FTE Counts	Allan Blum, CPA, Partner, Loeb and Troper	The effects of the economic downturn and budget cuts have created historic challenges for nonprofits. This session will outline key budget issues across the spectrum of nonprofits and identify ways in which organizations can review existing operations and goals to plan accordingly.
ACC 5	10:50am to 12:00pm	Are We Covered for That?	Peter Andrew, CEO, Council Services Plus and Andrew Marietta, Regional Manager, NYCON CNY Office	We know how busy you are. Sometimes being “proactive” with “risk management” doesn’t quite make it to the top of the priority list. And we understand why. And we also understand why one of the most frequently asked questions we get is “Are We Covered For That?"  This workshop will explore what nonprofits should be covered for, how they can be covered for it and how much they should expect to pay for it.
MCF 5	10:50am to 12:00pm	Selling it Like it Is, Part II: The Flow of the Ask: The Framework for Getting Gifts, Donations and Partnerships from Individuals, Corporations and Foundations	Kerry Suddes, Director of Training & Coach, ForImpact.org	So you have the message, but what does a conversation with a potential donor, funder or coporate partner really look, sound and feel like? In this participatory workshop you will be given al the tools you need -- and yes, you will practice them -- to be able to sit shoulder to shoulder in a meeting and quickly, succinctly and authentically talk about your nonprofit and why that person or company should partner with you.
POL 5	10:50am to 12:00pm	What Local and State Lobbying Activities Means for the Fiscal Office	Paul Matrose, Senior Advisor, Financial Accountability and Compliance Services, NYCON; Michelle Jackson, General Counsel, Human Services Council	The New York State Public Integrity Commission is the regulatory and reporting agency for lobbying at the state and local (over 50,000 in population) levels under the state´s definition.  The reporting process is detailed, complicated and non-disclosure can result in heavy fines.  For most nonprofits, his all ultimately falls on the fiscal office to track activities, the cost of those activities and to complete and submit the report.  Come learn practical tips and tools for gathering and submitting the information needed.
	12:00pm to 1:00pm	LUNCH
BREAKOUT SESSIONS   1:15pm to 2:30pm
BAS 6	1:15pm to 2:30pm	Employment Law Update: News You Can Use!	NYCON Legal; Lynn Videka, Dean, School of Social Work, NYU, Kevin Stadelmaier, Legal Advisor, NYCON	There are two hot topics related to recent changes in employment law that you should know: One is related to providing unpaid field placements for student interns. While this has been a valued resource for many nonprofits and higher education, unless interns fall into a set of criteria that is now aggressively enforced by the US Department of Labor, they are considered employees under the FLSA and entitled to minimum wage,  overtime and statuatory benefits. Another recent change relates to your freedom to terminate employees who post critiques of their employers on social media sites. Can you terminate even in our Employment-at-Will state?  Perhaps now? Join this session and learn the latest.
ACC 6	1:15pm to 2:30pm	OMIG and Corporate Compliance: Your Plan in Action	David M. Rottkamp, CPA Partner – Not-for-Profit Niche Practice Leader, Grassi and Co.	Nonprofits who receive Medicaid reimbursement for services are under continuing scrutiny in regards to developing, implementing and monitoring their corporate compliance plans. Hear from a seasoned CPA whose clients have faced OMIG audits and recoveries what strategies you can employ to put your plan into action.
MCF 6	1:15 pm to 2:30pm	A Toolkit for Tactical Technology Planning	Andrea Berry, Director of Partnerships and Learning, Idealware	Like most nonprofits, you´re probably aware that the right technology can streamline your processes and help fulfill your mission more effectively. But with tight staffing and budgets, it´s hard to devote the time necessary to keep up with new technologies and find the right tools-how can you know which technology project will provide your organization with the best bang-for-the-buck? A tactical technology plan can help! In this session you´ll learn best practices for pain-free technology planning. We´ll explore the benefits of planning, strategies to perform a self-evaluation of your existing systems to highlight opportunities for growth and improvement, ways to prioritize current technology needs at your organization, and how to create a plan for action. Join us to begin creating a tactical technology plan to maximize your organization´s effectiveness without breaking your budget.
POL 6	1:15pm to 2:30pm	Hybrid Corporate Structures:  Friends or Foes to Charitable Nonprofits?	Tim Delaney, President & CEO, National Council of Nonprofits; Amber Vanderwarker, Intern, NYCON; Moderator - Bill Dessingue, Executive Director, Charitable Venture Foundation	Just this past legislative session, New York became the fifth state in the union to  allow "Benefit Corporations" to be created.  These are intended to filll the need for environmentally and socially conscious businesses to lead the way to a more sustainable future for our economy.  Also this past legislative session, for the second time around, a bill creating low-profit limited liability corporations did not make it through.  Yes, you read this right - a for-profit corporation that is not intended to make much money.  Attend a lively session to learn what all this is about and whether it means opportunities or threats to nonprofits and your work.
CONFERENCE CLOSING

NYCON Welcomes Back Jay Wilkson, Founder & CEO, Firespring
Featured Keynote Speaker (Marketing & Communications)

Jay Wilkinson is a lifelong entrepreneur. While attending college, he started numerous businesses and, in 1986, helped launch Campus Connection magazine. The business took him to NYC where the magazine grew into the country´s largest college-oriented publication with a distribution of 1.2 million.

In 1992, Jay returned to Nebraska and opened an AlphaGraphics printing franchise. The business broke the first-year sales record for the 350-store network and was the fastest franchise at the time to reach $1 million in annual sales. Renamed Cornerstone Printing & Imaging in 2001, the company is listed today by Quick Printing magazine as one of the 100 largest rapid-response printing operations in America.

In 1996, Firespring was spun off of the printing company to develop websites for local businesses. Today, Firespring provides marketing services to more than 3,000 clients on five continents. The company is now offering franchises in all 50 states and master-license opportunities in 25 international markets.

Through private partnerships and the Nebraska Angels, Jay has invested in several emerging growth companies and owns commercial properties and franchises that include Baskin Robbins, Conoco, Long John Silvers, KFC, Howard Johnson, Ramada Inn, Subway, Holiday Inn Express and Taco Bell.

In his spare time, Jay can be found participating in activities with his family or traveling with his wife, Tawnya, in a quest for the perfect scuba diving location. He sits on the board for several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America´s youth.

Jay has appeared on CNN and other news outlets discussing how emerging technologies are shaping our future and is considered a leading authority on the impact of marketing and the web on nonprofits and small businesses.