Did you know that the typical nonprofit will only retain 19% of newly acquired donors? That means that the vast majority of people introduced to a cause will never donate to it again. This costs organizations a lot of money and resources!

This session will explore the importance of establishing a dedicated strategy for newly acquired donors as well as tips and tricks on how to build immediate loyalty to keep them coming back year after year.

In this 45 minute presentation, we will explore:

The importance of focusing on newly acquired donors

The different ways new donors can quickly establish connection with a nonprofits.

Tips on how technology can automate some of the basics so an organization can focus on relationship building

We'll also leave time for questions and all attendees will also receive a follow-up resource to help create a welcome email series for new donors.

Presented by Tim Sarrantonio, Director of Corporate Brand Neon One

Bio: Tim Sarrantonio is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.